Karen and Bonnie Penfold are the mother and eldest daughter behind the beef brand Four Daughters Beef. Along with their family, they are long term cattle backgrounders and feedlotters. However, they have also spent time in the beef export market after a chance meeting with a Chinese couple at beef week in 2018. The meaning behind the name Four Daughters is that Karen and her husband Dan, had four girls who have grown up on the land and all have a strong passion and desire to spend their futures within the agricultural industry, all currently working within the family business. As a family and business they are now learning about ESG, including carbon foot printing, sequestration and credits, all the while moving forward with succession front of mind.